Social Media Marketing
From market and competitor research, social media content audit, to strategy planning , content creation (including copywriting, photography and video editing) and data analysis, I offer end-to-end services with a holistic approach to tell your stories and connect with your audience online.
Serai by HSBC
01
Company
Serai by HSBC
Campaign
Supply chain report with KPMG
Channels
LinkedIn, Instagram, Facebook
Materials
Video, Static Image, Blogs, Social Media Copywriting
Goal
As part of a wider initiative to build up the company as a thought leader in the apparel supply chain space, through a co-developed industry report with KPMG, social media channels were to be utilised in order to build up awareness of the report and associated event.
Results
Strengthened relationships with potential leads for the sales team and brought about awareness and word of mouth via social media within the industry.
New Product Launch
02
Company
Motherpearl
Campaign
Drinks Launch
Channels
Instagram, Facebook, Website, In-Store
Materials
Video, Press Release, Copywriting, Product Descriptions, Photography
Goal
To reinvent the perception of vegan drinks with the new additions offered by Mother Pearl. Not just from the perspective of the health benefits but also highlighting the flavours too.
Results
Raised brand awareness alongside generating positive word of mouth on social media platforms assisted by posts made in collaboration with local Hong Kong celebrities.
Dishtag ig tv
03
Company
Dishtag
Campaign
Behind the Lens
Channels
Instagram TV
Materials
Video Production & Blogs
Goal
To promote Dishtag as the go to platform for food lovers in order to discover restaurants whilst improving their photography skills with the use of the Dishtag app.
Results
4x IG tv views of Dishtag content within 4 weeks whilst also attracting partnerships with restaurants in order to host food related events. The impact of these was a 13x increase in social followers over 9 months.
Vree Clean Beauty
04
Company
Vree Clean Beauty
Campaign
Brand launch & asset production
Channels
Instagram, pop-ups, website, press release.
Materials
Photography Art Direction, Instagram management, Video production, Graphic production, Copywriting, Event Photography.
Goal
To launch a new brand and to spread it throughout the clean beauty channels online, whilst establishing a clean nature aesthetic for the brand that could draw people to their e-commerce store to encourage sales.
Results
The production of high quality creative assets that the brand was able to utilise both online and at in-person pop-up events around the city of Hong Kong.
