Video Editing
I enjoy the process of filming and editing, especially interviews and behind-the-scenes, as the moving element of videos offers something words cannot fully capture.
Serai by HSBC
01
Company
Serai by HSBC
Campaign
International women’s day 2022, end of year business review 2022, White paper launch post event video.
Channels
Website, LinkedIn, partner websites, Instagram.
Materials
Video & Blog
Goal
To establish Serai as a thought leader in the apparel supply chain industry and to give transparency to the business.
Results
Produced good metrics on socials with positive word of mouth online that allowed the sales team to continue relationship building with new and existing leads.
2022 - Post-report-launch video content production
2022 - End-of-year business review
2022 - International Women’s Day 2022
Fashion
02
Company
GRI
Campaign
Behind-the-scenes for seasonal collection
Channels
Youtube, Instagram, WeChat, Website
Materials
Video
Goal
To take fashion lovers behind the scenes of the brand whilst creating more content that could be distributed across social media channels and regions.
Results
A series of videos that were used within Asia-Pacific regions in order to promote the brand through various distribution channels.
2018 - Behind-the-scene content for a seasonal fashion campaign
Travel Blogger
03
Company
Freelance
Campaign
Travel Blogger
Channels
Youtube
Materials
Video editing
Goal
To keep the brand voice consistent, fun and engaging.
Results
Edited a series of videos for HK based YouTuber Emi Wong as she created content for her growing following.
2021 - Travel vlog editing for a Hong Kong Youtuber
2019 - Travel vlog editing for a Hong Kong Youtuber
Dishtag
04
Company
Dishtag
Campaign
Internal Production
Channels
Instagram
Materials
Script, film, edit and distribution.
Goal
Cross-promotion that maintained Dishtag’s relationship with restaurants as they tried to share their seasonal menu’s and updates.
Results
Strengthened value for both restaurants by distribution of media via Dishtag which had the effect of elevating Dishtag’s value within the food industry due to its collaborations.
2019 - Event highlight
2019 - IGTV series for a food tech start-up